Crossing the Generational Divide in Food Safety Education: What leaders need to know to best engage, educate, and influence emerging generations
Date & Time
Friday, March 12, 2021, 2:45 PM - 3:45 PM
Jason Dorsey

Generation Z is here! They are already up to 25 years old, don’t remember a time before the internet or smartphones, and will come of age thinking on-demand food delivery is normal. At the same time, food safety educators face the daunting challenge of communicating, engaging, educating, and building trust across multiple generations in an unprecedented pandemic environment.


In this powerful presentation, globally acclaimed generational researcher and author, Jason Dorsey, will separate myth from truth so you know what actually works now to engage across generations. Jason and his team at The Center for Generational Kinetics have led more than 65 generational research studies around the world. He’s keynoted numerous food safety and food industry events and brings a compelling, unexpected perspective that drives results.


Jason has been featured on more than 200 TV shows, including 60 Minutes and The Today Show. He and his team have led research on all sides of the food and education industry, from food manufacturing, restaurants, and retail to hiring, retaining, and training. Jason is passionate about separating generational myth from truth through data—and his unique presentation style has earned him over 1,000 standing ovations. His latest bestselling book, Zconomy: How Gen Z Will Change the Future of Business and What to Do About It, was listed on Forbes as a Top 10 Business Book of 2020